CIOs are leading the effort to focus on delivering excellent experiences to customers and employees—a dramatic cross-industry shift that is permeating the cultures, processes, and philosophies of organizations.

About 80% of CEOs now are reimagining how they engage with and treat customers, according to Accenture. Top executives are seeking new and meaningful change in relationships and expect all members of the C-suite to drive the focus on experience, the consulting firm reported.

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